This course explores fundamental concepts of leadership and organizational structures, emphasizing the leader’s role in the modern business environment. Students will learn about leadership in organizational contexts and the importance of effective communication within organizations. The course highlights the influence of a leader’s personal example on organizational culture and team engagement, showcasing how positive behavior modelling can inspire and motivate.
Furthermore, the course examines how renowned brands use personal narratives to build their image and establish authentic connections with their audience. Through practical examples, students will understand the importance of storytelling and authenticity in creating a credible brand identity. This course aims to prepare future leaders to better understand their influence on the business environment and to use strategic communication to build successful, value-driven organizations based on authentic relationships.