Luminiţa Nicolescu is a Professor with the Bucharest University of Economic Studies, the Faculty of International Business and Economics. She teaches marketing related topics at Bachelor, Masters and MBA level in Romanian and English. Her research interests include topics related to: higher education management and reforms, marketing, international marketing and international business and management of small and medium sized enterprises. She is the author and co-author of around 30 books and books’ contributions and she has written over 60 papers in national and international journals. Professor Luminiţa Nicolescu is highly interested in the research activity, as she has participated in over 30 research projects and policy making projects, either as project director or as project member.