Public Relations (PR) holds a vital role in the contemporary economy by shaping organizations’ images and strengthening their relationships with the public. PR employs specific techniques such as strategic communication, crisis management, and media interaction to influence perceptions and maintain a positive reputation.
In times of crisis, PR plays a critical role in managing communication to protect an organization’s image and rebuild public trust. Media relations are fundamental as the primary channel for organizations to share information and shape public perception. PR campaigns are planned initiatives aimed at informing, educating, or influencing public opinion, using a mix of strategies and media channels. Overall, PR serves as a strategic tool in today’s economy, helping organizations communicate effectively and adapt to rapid market and societal changes.