The main objective of the discipline is to encourage the acquisition of knowledge of the specialized language of international management and marketing in order to develop the ability to communicate orally and in writing in English in a variety of professional and cultural contexts in the two fields of activity. Students have the opportunity to familiarize themselves with basic terminology in the field of international management and marketing, which will contribute to the students’ ability to use their linguistic and economic knowledge for effective business communication tailored to the institutional context in both academic and multilingual professional environments. The interactive and adaptive approach to diverse learning styles during seminar activities, as well as the proposed projects and individual study assignments aim at facilitating the development of transferable skills such as autonomous learning and teamwork skills or individual study, evaluation and self-evaluation skills.