The discipline is dedicated to the skills of using and correctly interpreting media concepts and language in order to improve media communication skills. The focus will be on translating, writing and discussing articles for print and broadcast media, organizing and planning interviews, content planning for business magazines, language acquisition and familiarization with new media, analysis of hybrid genres, creating advertisements for new media, communication strategies for new product launches. The discipline as a whole aim to adapt academic skills to the requirements of future professional careers.